In 1.1 of this post series, I discussed how endpoint engagement and digital out-of-home will play a critical role in digital advertising next year.

In 1.2, I discussed the possibility of Silicon Valley Mad Men taking over the advertising business through digital innovations.

These explorations stemmed from Mashable’s list of the most influential digital advertising tools of 2011. Jesse Thomas discusses which platforms will rise to the top.

Now onto the topic about Influencers being the new celebrities: Sure. The new influencers are the tweeters, the bloggers, the digital reviewers with followers galore.

But influencers tend to get caught up in their own talk tracks about social media monetization, cross-platform viral integration, and digital dissemination… blah, blah, blah. I’m actually no exception but I tend to focus on intention and meaningful value more than anything else.

Yes Mr. Hotshot digital influencer, you have a gajillion followers on Twitter and your ‘cutting-edge blog’ has uber subscribers, but social media influencers just seem so wrapped up in the process that they don’t pay attention to what is really meaningful. They talk about talking about talking and the way they talk to each other.

Am I an influencer because I know how to put together a slick content marketing strategy with some lofty thought leadership? Perhaps. But marketing is only once piece of the puzzle. Anyone can be an influencer. That’s the genius of the web. You just have to get people to listen to you.

I love digital marketing and I geek out on it everyday. But I never miss the point. I’m about the bigger picture. Connection and communication for the purpose of transformation and renewal.

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About the author

Nikos

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