As my team and I at Digital Advertising Technologies gear up for another launch at the Digital Signage Expo this year, I’d like to take a step back and examine this whole experience through my usual lens of an innovation platform.
There’s so much going on various levels. The digital signage industry is still considered in an infant stage yet it’s already on its way to transforming into the next big bubble. The innovation in this space is phenomenal, and my company sits right at the intersection between networks and advertisers.
DAT provides software solutions for networks, content management solutions, creative + media solutions, media planning solutions for advertisers and agencies, audience targeting tools, research tools, and so much more.
That’s why I feel so privileged to be working in such a cutting edge field, and experiencing the trials and tribulations of an industry about to skyrocket into the digital frontier.
I’d like to explore and share some ways to develop successful product launches, based on the many launches I’ve executed throughout my career. As a marketer, you know how challenging it is to multi-task and manage so many critical pieces at once, but it’s quite an amazing experience when you pull it off.