Today is a great day to SHIP. Not just because of today’s date: 11.11.11–which in numerology is the ultimate power number and a true symbol of transformation and a shift in collective consciousness. Friends, I’m pleased to share that I’ve completed a solid first DRAFT of my book in progress, Creativity in the Cloud: Transforming Your Brand through Innovation Platforms. I’ve recently submitted it and I’m getting great feedback and that it’s promising so I’m working closely with a reputable editor to get it ready for prime time. I’m going to be blogging about it frequently and I welcome your thoughts and feedback on the subject matter. Let me know what you think!
Here’s what it’s all about and what’s been making my head bleed for the past six months or so:There’s no shortage of books about ideas out there—everything from idea generation, creative brainstorming, and business innovation, to action-oriented creativity and design thinking strategies. This is because now, more than any other time in history, people are hungry for change on multiple levels—they urgently seek change within their lives, their business organizations, and all over the world. This is why creativity and innovation are critical to approaching complex challenges in everything from health care, politics, and global business, to professional services, education, and social initiatives.
But there isn’t a single book that explores innovation within the audacious scope and framework that truly illustrates its paradoxical and kaleidoscopic nature—the fact is that innovation is both creative and destructive, optimal and disruptive, it’s a product and a process, stable and dynamic, personal and collective, cognitive and behavioral, chaotic, self-reflexive, psychological, fragmented, and unified—all at the same time.
As a creativity, innovation, and marketing thought leader, I’ve embarked on a personal journey to examine the anatomy of an idea and the layered processes embedded in creativity and innovation from a variety of postmodern perspectives, illustrated through my extensive experience working in emerging technologies, the media and advertising industries, countless philosophical conversations with creative professionals, entrepreneurs, artists, well-respected leaders of highly successful organizations, and “tons of freaking research” on ingenious innovators and innovative companies of the past, present, and future.
On this journey I discover that the key to overcoming any challenge and achieving anything in life can be found in understanding one truth—that the essence of innovation is driven by an inherent creative process that shifts from chaos to order, from that which is unconscious to that which is conscious—a metaphysical process of transformation that constantly strives toward knowledge and a state of perfection.
In the tradition of Steven Johnson’s Where Good Ideas Come From, Sir Ken Robinson’s Out of Our Minds, and Scott Belsky’s Making Ideas Happen, Creativity in the Cloud is a groundbreaking work that is both a portrait of the modern creative mind and a narrative of its process, a practical guide and a plea for ambition that captures the imagination by exploring the dynamic nature of innovation as a multi-faceted and integrated craft—and how you can leverage its power by creating an innovation platform to ignite your ideas, drive business results, transform your brand, engage your audience, and produce remarkable work.